For founders

Give your next conversation a reason.

Focus limited prospecting time on companies whose changes connect to the product or service you are building.

Explain your business once. Refine the details.

Choose the business model that fits your offering, analyze your website, and edit the suggested description. Review your ideal customers and select the changes you want to monitor.

Founder is your role; your product or service supplies the commercial context. You do not need to translate your offering into a custom evaluation workflow.

Review the reason an account deserves attention.

Look at what changed, the problem it may reveal and the connection to your capabilities. That provides a specific research question before you invest in a conversation.

A useful result may also tell you why a promising-looking company is not a fit. Use that distinction to keep your focus.

Prepare without assuming demand.

Review available contacts and use draft preparation to develop an approach. Keep the message grounded in the event and your offering.

Discovery does not guarantee first customers or meetings. You decide whether the evidence is strong enough to act.

Explore the connection

Executive change / Technical ServicesHigh fit

What you sell

Software development & quality assurance

What changed · Northstar Systems

A new CTO takes responsibility for technology and product engineering.

Evidence to consider

A leadership announcement confirms the appointment. The recorded role responsibilities include product engineering and engineering culture.

The business priority

Build the technology function and establish reliable product delivery.

Development and QA services could support product engineering and delivery quality as the function takes shape.

A question to explore

“Are you building delivery capacity entirely in-house, or considering an external engineering partner?”

An outside development-partner search is not confirmed. Explore the delivery plan before proposing support.

Adapted from actual Intentarray analyses. Names and identifying details changed; wording condensed. Historical examples. Questions are adapted conversation starters, not untouched outreach drafts.

Explore all examples ↗

Start with your business.

Configure your offering and explore the changes that relate to it.

Get Started ↗Explore examples